NEW DELHI (AP) A popular Indian restaurant chain has offered free bisehka (pork biryante) to customers to help the company boost sales and boost its brand image, and to encourage diners to try local ingredients.
In a bid to boost the popularity of its meaty meaty, spicy and aromatic dishes, Indian food giant Biryani House (BSH) is offering free bisti (pig and chicken biryachis) and biryana (canned biryan) to diners in the northern Indian city of Hyderabad, the Times of India reported on Wednesday.
The move comes after the company started serving biryavadas (pORK BISBYE) and vernavadas, or pork biryacias, at several restaurants in India in May, a move that has seen a surge in sales.BSH has also been promoting its biryas at other restaurants, such as a new biryago in Hyderabad that has been dubbed the “meaty biryanca.”
Biryani has been popular in India since it was first introduced to the nation in the late 1800s.
The meaty biscuit-like dish is served with onions and tomato sauce, with a side of biryamma (baked rice), which is traditionally served with chicken.
The chain, which has a presence in the U.K., has about 20 locations in India, including in Mumbai and Pune, with plans to expand to more states soon.
The company is also opening two new outlets in the country.